It seems to pop up every so often.
Sometimes it carries the bland formality of a form letter. “Dear sir or madam”. Or a concerned older person worried there might have been some kind of accident. Or the morally righteous. Or those who “just don’t think it’s needed, that’s all”, which I always imagine being said in Martin Freeman’s voice for some reason.
I’m talking, of course, about the requests, demands, tut-tuts and head shakes regarding my use of expletives on this blog.
It’s tiresome. So here, once and for all, is my response:
Did you walk out of the theater in disgust when Matt Damon proclaimed “I’m going to have to science the shit out of this”?
Do you basically enjoy no stand up comedy of any kind?
You poor soul.
We have all kinds of actual, real problems facing us in the world. Big fucking problems. Climate change and income inequality and the precarious teetering of the world economy and the rise of far-right strongman nationalist governments around the world.
Oh well, better bitch about a few shits and fucks thrown around on a modeling blog.
Here’s the thing. In the most reductionist terms, I write for a living. And when I write for clients, I get to do super-fun things like adopt their brand voice and refer to their style guide and adhere to their messaging architecture.
I love it. But it can be a bit stifling.
That’s part of why I started this blog several years ago. Yeah, it was mostly my little corner of the internet where I could geek out about models, but it was also a sandbox. A place where I didn’t – and don’t – have to adhere to some other brand voice or editorial style. Where I can play and try things that clients are often too hesitant to go for. Where I can plan how I want, write how I want, and not have to balance an editorial calendar against the editorial calendars of five other divisions and six other agencies.
A place where I can do whatever the fuck I want.
So, in the words of the great Rage Against the Machine,
Fuck you I won’t do what you tell me.
And now, back to our regularly scheduled programming.